03:54
Promotional Mix and Personal Selling, The
This clip notes that personal selling is the first element of the promotional mix, which also includes advertising and sales promotion strategies. The clip also talks about the value of networking to establish valuable contacts in the company's fiel...
28:40
Peak Performance
The importance of orientation and training of new salespersons, and the responsibility of the sales manager to keep sales force motivated are explained.
28:40
Good Match, A
In this video the student will learn that the key to successful selling is being able to convert "product features" into "buyer benefits."
01:53
Goals, Plans and Strategies
This clip talks about the importance of creating a business plan that clearly and realistically outlines goals and strategies for a new company.