Living Together: Rocky Intertidal Zone, The: Challenges and Adaptations
The intertidal zone contains a rich abundance of diverse organisms, despite a multitude of challenges, from pounding waves and temperature fluctuation to competition for scarce resources. Nonetheless, many organisms manage to not only survive but to...
Survivors: Intertidal Zonation
An organism's preference for the habitat to which it is adapted creates a mosaic of similarly adapted organisms clumped in recognizable bands along the shore. This is a phenomenon known as intertidal zonation.
Globalization and Competition
As steel has given way to microchips and globalization has become a worldwide economic reality, managers have had to deal with a host of new challenges. Among the most critical has been the need to produce as efficiently as the competition, which mi...
One World
The impact of international business and the economic interdependency of nations on sales and selling is subject of this episode.
Product Development Curve, The
This clip explores the product development cycle, from the accumulation of ideas to product testing.
Product Lifecycle, The
This clip looks at the product lifecycle, noting that its predictability gives the small business owner a valuable planning tool for pricing, promotional activities, and distribution policies.
Importance of Market Research Strategy
This clip explores the importance of marketing and market research for any business. It explains that the most useful market research will assess whether or not there's a need for the product or service in the marketplace, as well as who might be th...
Increasing Productivity
One way to increase productivity is by improving technology. Another is through long-term investment. Research and development, capital improvements, and workforce training can all be extremely expensive and may not pay off for years. But they do ge...
Productivity and Quality
At one time in industrial America, quality and productivity were considered almost mutually exclusive. Today that is not the case, thanks in part to very different attitudes about the role of workers. American managers today are much less likely to ...
Choosing A Specific Site
This clip explores some of the factors that go into the decision about where to locate a business once the region and city have been chosen. Depending on the type of business, factors to consider include: the physical attributes of the space, access...