Product Development Curve, The
This clip explores the product development cycle, from the accumulation of ideas to product testing.
Product Lifecycle, The
This clip looks at the product lifecycle, noting that its predictability gives the small business owner a valuable planning tool for pricing, promotional activities, and distribution policies.
Importance of Market Research Strategy
This clip explores the importance of marketing and market research for any business. It explains that the most useful market research will assess whether or not there's a need for the product or service in the marketplace, as well as who might be th...
Credit Policy
This clip looks at the importance of formulating a credit policy. Factors that play into such a policy include: what the competition is doing; whether to finance credit or only accept major credit cards; how to run credit checks if financing credit;...
Pricing Strategies
This clip explores a number of commonly used pricing strategies, including odd pricing, skimming pricing, follow-the-leader pricing, and penetration pricing.