Credit Purchases
Learn just how prevalent credit has become in retailing and how in today's business world, credit is no longer just a customer convenience, it increases sales and provides additional income.
Pricing Case Study: "Rags to Riches"
This clip profiles a company that makes custom quilts and toys. The owner explains that setting prices has always been a challenge, but notes that positioning her company as a high-end manufacturer of custom products has made the task a bit easier.
Pricing Goals
This clip talks about the importance of establishing pricing goals, noting that pricing shouldn't be determined solely on the basis of costs and desired profit margin, but as part of the overall marketing mix. Competitors' prices should also be take...
Pricing and Cost
This clip notes that the total cost of operating a business must be considered before the small business owner makes pricing decisions. The clip also talks about the difference between fixed and variable costs.
Practical Problem: Predicting the Costs for a Business
Using a linear equation to calculate the cost of building thirty tables to sell.
Allocating Costs and Profits
The mathematics used to determine the profitability of a product or service by proper allocation of overhead costs.