Ethics and Business
This clip argues that there's really no difference between business ethics and ethics in general. "The question is," the clip asks, "...how are you going to apply that sense of values and ethics when you're engaged in business?"
Focus Groups and Questionnaires
This clip explains that, while much valuable information can be collected through personal observation, it is often necessary to get more comprehensive data regarding customer needs and attitudes. This can be done through the use of focus groups and...
Production and Operations Case Study: Rutherford Hill Winery
Rutherford Hill Winery is located in California's Napa Valley, one of the most prolific winegrowing regions in the world. Efficient production and operations at a winery like Rutherford Hill requires skillful management that includes: carefully anal...
Product Development Curve, The
This clip explores the product development cycle, from the accumulation of ideas to product testing.
Importance of Customer Satisfaction, The
This clip focuses on the importance of customer satisfaction and meeting customer needs.
Defining and Calculating Productivity
An accurate measure of productivity can be a useful tool in defining problems and deciding where to direct resources and energy. There are many ways to calculate productivity, but almost all begin with a simple formula: productivity is output per un...
Divisional Structure
One type of organizational structure, known as divisional structure, tends to encourage decentralization of authority. It can be organized around products, geography or types of customers.
Productivity and Quality
At one time in industrial America, quality and productivity were considered almost mutually exclusive. Today that is not the case, thanks in part to very different attitudes about the role of workers. American managers today are much less likely to ...
Promotional Mix and Personal Selling, The
This clip notes that personal selling is the first element of the promotional mix, which also includes advertising and sales promotion strategies. The clip also talks about the value of networking to establish valuable contacts in the company's fiel...
Selecting the Right Location: Region and City
This clip looks at some of the options for where to locate a business. The initial decision involves what region and then what city in which to locate. Some of the factors that go into the decision include location of customers, competition and supp...