Emotions: Research Related to Happiness Expands
Happiness, or "subjective well being," includes such positive emotions as feelings of love, joy, and life satisfaction. Research reveals that factors like financial well being and success have a relatively small bearing on happiness in comparison to...
Focus Groups and Questionnaires
This clip explains that, while much valuable information can be collected through personal observation, it is often necessary to get more comprehensive data regarding customer needs and attitudes. This can be done through the use of focus groups and...
Selecting the Right Location: Region and City
This clip looks at some of the options for where to locate a business. The initial decision involves what region and then what city in which to locate. Some of the factors that go into the decision include location of customers, competition and supp...
Finding A Niche
This clip explains that a business idea will generally not lead to a successful business venture unless it stands out from the competition.
Singlehood...: Demographics and Myths of Single Life
The single population in the United States includes a broad spectrum of people: the never marrieds, those who have been married but are divorced or widowed; and gays and lesbians who are not allowed to marry. Demographically, more women live alone...
Market Research Data: Primary vs. Secondary
This clip explains the difference between primary and secondary data, noting that each can be valuable in its own way for the entrepreneur seeking to gauge the prospects for success.
Coming to America: Portrait of Colonial Life: Indentured Servants
The United States has been a magnet for immigrants throughout its history. In the colonial period, many who embarked on the journey found it necessary to indenture themselves just to pay for the passage. As we hear a first-hand account of the diffic...
To Parent or Not to Parent: Why Couples Are Having Fewer Children
Families in the late 19th century had, on average, about six children, while the number of children per family today has dropped to only about 1.8. Some experts believe this de-coupling of marriage and childbearing has come about because children ...