Mass Appeal: Collective Behavior and Social Movements
The ANSWER Coalition is a national organization with offices in major cities throughout the United States. ANSWER is an acronym that stands for "Act Now to Stop War and End Racism." Along with its opposition to U.S. policy in the Middle East, the ...
Mass Appeal: Collective Behavior and Social Movements
Ultimately, judgments about a social movement are based on whether or not it was a success or failure. But defining success is not easy.
Show and Tell
The sales demonstration is a proven way to strengthen a consultative sales presentation. A well planned demonstration attracts the customer's attention, stimulates interest and creates desire for a product or service.
Breaking Through
This lesson describes how buyer resistance shows up in almost all sales interviews. What are the common causes of buyer resistance? How do you recognize and overcome the problem?