Statistics for the Business World
Emphasizes the business use of statistics, showing how appropriate statistics give a more accurate, more comprehensive picture of business growth and trends.
Product Development Curve, The
This clip explores the product development cycle, from the accumulation of ideas to product testing.
Product Lifecycle, The
This clip looks at the product lifecycle, noting that its predictability gives the small business owner a valuable planning tool for pricing, promotional activities, and distribution policies.
Choosing A Specific Site
This clip explores some of the factors that go into the decision about where to locate a business once the region and city have been chosen. Depending on the type of business, factors to consider include: the physical attributes of the space, access...
Selecting the Right Location: Region and City
This clip looks at some of the options for where to locate a business. The initial decision involves what region and then what city in which to locate. Some of the factors that go into the decision include location of customers, competition and supp...
Need for Distribution, The
This clip introduces the topic of distribution, which includes both the physical movement of products and the establishment of intermediary relationships to guide and support product movement.
International Transportation Case Study: "Held and Associates"
This clip profiles Held and Associates, a Kansas City-based, international transportation services company which guides business owners through the entire international distribution maze.
International Distribution
This clip covers international distribution, focusing on both the opportunities as well as some of the complexities inherent in doing business globally. The clip explains that one of the major concerns of most entrepreneurs is how they will be paid ...
Methods of Distribution
This clip explores the most common types of physical distribution, including air, rail, truck and sea. The clip talks about the factors that go into the selection process, noting that the key to successful distribution--apart from physical capabilit...