02:17
Focus Groups and Questionnaires
This clip explains that, while much valuable information can be collected through personal observation, it is often necessary to get more comprehensive data regarding customer needs and attitudes. This can be done through the use of focus groups and...
03:34
Market Research Data: Primary vs. Secondary
This clip explains the difference between primary and secondary data, noting that each can be valuable in its own way for the entrepreneur seeking to gauge the prospects for success.
01:48
Market Research
This clip explores the value of market research as an indicator of what potential customers--as opposed to just friends and family--think about a business idea.