03:17
Psychology of Motivation, The: Abraham Maslow and Frederick Winslow Taylor
In the late 19th and early 20th century, attitudes towards workers and how they could be motivated focused on what psychologist Abraham Maslow would later call lower level needs in his hierarchy of needs theory. Frederick Winslow Taylor, known as th...
28:40
Beneath the Surface
The challenge of understanding what makes customers buy is the focus of this episode. What influences a buyer's decision?