Focus Groups and Questionnaires
This clip explains that, while much valuable information can be collected through personal observation, it is often necessary to get more comprehensive data regarding customer needs and attitudes. This can be done through the use of focus groups and...
Increasing Operational Efficiency
Whether they manufacture a physical product or provide a service, all companies have similar needs for efficiency in operations. This applies to scheduling, inventory, organizing employees, quality and productivity. More and more companies are using...
Effective Financial Management
If a company is to remain healthy and grow to realize its full potential, financial controls must be applied in an intelligent and timely manner. Management must examine the information provided by the various forms of financial control and adjust t...
Communicating with Graphs and Charts
The advantages of visual representation of statistical data and how this can work to a business's advantage in reporting and marketing.
Overcoming Communication Problems
In some cases, there are communication problems that arise due to an organizational structure that limits the free exchange of information. Communication problems can also result when employees are subjected to a steady stream of criticism from sup...
Peak Performance
The importance of orientation and training of new salespersons, and the responsibility of the sales manager to keep sales force motivated are explained.
Decision Making Case Study: CNN
CNN, The Cable News Network, broadcasts around the clock, seven days a week, internationally. CNN executives and other employees must constantly make decisions about what news should go on the air and how it should be gathered and presented.
Decision Making and Delegation Case Study: CNN
In order to facilitate the free flow of information, CNN cultivates an open and collegial atmosphere. While the company needs clear lines of authority to make decisions about rapidly breaking news, CNN executives generally try to temper their formal...
Going the Distance
Consultative-style selling remains a popular approach to the sale of retail and wholesale goods and services. What are the four major parts of a consultative-style sales presentation?
Finding A Niche
This clip explains that a business idea will generally not lead to a successful business venture unless it stands out from the competition.