Professor of history Gary Gerstle explains that as the United States prepared to enter World War I, there was growing concern in the U.S. about the loyalty of immigrants, since many of them had come from countries that America would be fighting. Pro...
Professor of history Gary Gerstle talks about the mood of the United States following World Wars I and II. In both instances, there was what Professor Gerstle calls an "...ideological intensity expressing itself in demands for patriotism (and) loyal...
This lesson describes how buyer resistance shows up in almost all sales interviews. What are the common causes of buyer resistance? How do you recognize and overcome the problem?