02:17
Focus Groups and Questionnaires
This clip explains that, while much valuable information can be collected through personal observation, it is often necessary to get more comprehensive data regarding customer needs and attitudes. This can be done through the use of focus groups and...
02:49
Market Research Case Study: "Skullduggery"
This clip profiles a company that almost didn't come into being, until market research revealed that its unusual products would have a wider appeal than previously expected. Additional, broad-based primary research also helped the business owners be...
03:34
Market Research Data: Primary vs. Secondary
This clip explains the difference between primary and secondary data, noting that each can be valuable in its own way for the entrepreneur seeking to gauge the prospects for success.