Franchising Case Study: "Sir Speedy"
This clip describes the experience of a couple who elected to purchase a Sir Speedy printing franchise.
Focus Groups and Questionnaires
This clip explains that, while much valuable information can be collected through personal observation, it is often necessary to get more comprehensive data regarding customer needs and attitudes. This can be done through the use of focus groups and...
Importance of Market Research Strategy
This clip explores the importance of marketing and market research for any business. It explains that the most useful market research will assess whether or not there's a need for the product or service in the marketplace, as well as who might be th...
Communicating with Graphs and Charts
The advantages of visual representation of statistical data and how this can work to a business's advantage in reporting and marketing.
Peak Performance
The importance of orientation and training of new salespersons, and the responsibility of the sales manager to keep sales force motivated are explained.
Entrepreneurship and Managing
This clip points out that the long-term success of a small business is dependent on a number of factors, including sound management.
Inventory Control
The importance of minimizing unsalable or surplus merchandise is the focus of this video. Inventory control is presented as a strategy for business management and marketing, not just recordkeeping.
Federal Trade Commission, The
This clip looks at the role of the Federal Trade Commission in monitoring and regulating pricing, as well as labeling, marketing, and advertising. The clip notes that the FTC is also involved in regulating warranties.
In Position
We focus on those decisions, activities, and communication techniques that form selling strategies for new and old products.
Sales Engine, The
Addresses the ways in which personal selling stimulates economic growth in a market driven economy, and traces its evolution from the early days of the Production Era to present day.