Focus Groups and Questionnaires
This clip explains that, while much valuable information can be collected through personal observation, it is often necessary to get more comprehensive data regarding customer needs and attitudes. This can be done through the use of focus groups and...
Importance of Market Research Strategy
This clip explores the importance of marketing and market research for any business. It explains that the most useful market research will assess whether or not there's a need for the product or service in the marketplace, as well as who might be th...
Market Research Case Study: "Skullduggery"
This clip profiles a company that almost didn't come into being, until market research revealed that its unusual products would have a wider appeal than previously expected. Additional, broad-based primary research also helped the business owners be...
Market Research Data: Primary vs. Secondary
This clip explains the difference between primary and secondary data, noting that each can be valuable in its own way for the entrepreneur seeking to gauge the prospects for success.
Market Research: Going It Alone or Seeking Professional Assistance
This clip talks about the pro's and cons of doing one's own market research versus using an outside resource, which will typically be a market research expert or consultant.