The Delicate Balance, Part 1: Economics vs. Environmentalism OR What's a Tree Worth?
The impact of the corporate mind-set on the environment. Modern culture tends to view the world through an economic value filter, ignoring the larger value of natural resources, such as trees, to the planet's ecosystems.
Business Crimes and Business Torts
Explores and identifies the issues relating to business crimes and business torts showing how the law has flexibility to deal with the issues and when they may need changing.
Product Development Curve, The
This clip explores the product development cycle, from the accumulation of ideas to product testing.
Promotional Mix and Personal Selling, The
This clip notes that personal selling is the first element of the promotional mix, which also includes advertising and sales promotion strategies. The clip also talks about the value of networking to establish valuable contacts in the company's fiel...
Small Business Innovation Research Program
This clips talks about the Small Business Innovation Research program, which provides research and development grants for prospective entrepreneurs.
Pricing Products and Services
Basic formulas for calculating markup, markdown and cost, and how to apply the concept of percent to markup and markdown problems.
International Transportation Case Study: "Held and Associates"
This clip profiles Held and Associates, a Kansas City-based, international transportation services company which guides business owners through the entire international distribution maze.
International Distribution
This clip covers international distribution, focusing on both the opportunities as well as some of the complexities inherent in doing business globally. The clip explains that one of the major concerns of most entrepreneurs is how they will be paid ...
Finding A Niche
This clip explains that a business idea will generally not lead to a successful business venture unless it stands out from the competition.
In Position
We focus on those decisions, activities, and communication techniques that form selling strategies for new and old products.