Types of Risk
This clip introduces the concept of business risk and risk management. It notes that business risks can generally be classified into four categories: property, market, employee, and customer.
Product Lifecycle, The
This clip looks at the product lifecycle, noting that its predictability gives the small business owner a valuable planning tool for pricing, promotional activities, and distribution policies.
Importance of Customer Satisfaction, The
This clip focuses on the importance of customer satisfaction and meeting customer needs.
Promotional Mix and Personal Selling, The
This clip notes that personal selling is the first element of the promotional mix, which also includes advertising and sales promotion strategies. The clip also talks about the value of networking to establish valuable contacts in the company's fiel...
Customer Service
This clip explains that achieving a high level of customer satisfaction often depends on providing the best customer service possible.
International Transportation Case Study: "Held and Associates"
This clip profiles Held and Associates, a Kansas City-based, international transportation services company which guides business owners through the entire international distribution maze.
International Distribution
This clip covers international distribution, focusing on both the opportunities as well as some of the complexities inherent in doing business globally. The clip explains that one of the major concerns of most entrepreneurs is how they will be paid ...
Figuring Out What the Customer Wants
This clip considers the importance of knowing what potential customers want. While there are a variety of market research tools that provide this kind of information, often the best way to find out what customers want is simply by asking them.
Globalization: Winners and Losers (Part Two)
Professor of Sociology and History Craig Calhoun states that there is no truly level playing field on which global commerce can play out, because every country in the world imposes some form of restrictions on trade.