Mass Appeal: Collective Behavior and Social Movements  

There are a number of elements that normally must be present for a social movement to emerge. One of the most fundamental is known as collective identity. This is the feeling of being part of a group dedicated to achieving common goals that leads p...
Subject: membership
Transcript: as collective identity. [ polletta ] collective identity is A sense of membership in a group, A feeling of membership. It's tremendously important to