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Step by Step
28:40

Step by Step

Learn how to understand and use the two influences for buying -- "emotional" and "rational."
Subject: model

Sales Talk
28:40

Sales Talk

We examine communication styles bias - often a barrier to selling success. Communication style bias occurs when salespeople contact customers whose communication styles are different.
Subject: model

Sales Engine, The
28:40

Sales Engine, The

Addresses the ways in which personal selling stimulates economic growth in a market driven economy, and traces its evolution from the early days of the Production Era to present day.
Subject: model

Making Connections
28:40

Making Connections

Prospecting is the method by which salespeople can identify potential customers; a process which requires planning.
Subject: model