Psychology of Motivation, The: Abraham Maslow and Frederick Winslow Taylor
In the late 19th and early 20th century, attitudes towards workers and how they could be motivated focused on what psychologist Abraham Maslow would later call lower level needs in his hierarchy of needs theory. Frederick Winslow Taylor, known as th...
Employee Motivation Case Study: Four Seasons Hotel
The Four Seasons chain of luxury hotels has built its reputation above all on providing extraordinary service and personal attention to guests. In order to attract and motivate quality employees who can maintain the hotel's high standards, the Four ...
Positive Motivation: Hawthorne Experiments and B.F. Skinner, The
Experiments on the effects of lighting at the Hawthorne Division of the Western Electric Company in Chicago in the 1920's led to startling and unexpected results concerning motivation. Researchers found that workers can be motivated by being cared a...
Motivational Strategies
Although material rewards can motivate people, such rewards don't usually represent the strongest motivational force. Many companies have redesigned jobs to challenge their employees. A number of companies have also tapped new sources of employee mo...
Leadership and Motivation
This clip talks about the need for entrepreneurs to refine their leadership skills. This involves not only motivating and directing employees, but listening to their needs and instilling a sense of teamwork and shared commitment.