03:54
Promotional Mix and Personal Selling, The
This clip notes that personal selling is the first element of the promotional mix, which also includes advertising and sales promotion strategies. The clip also talks about the value of networking to establish valuable contacts in the company's fiel...
01:29
Influence, Power and Authority
Power is the ability to influence the behavior of other people. Although it is often associated with dominance and aggression, power can also be used in very positive and productive ways. In some cases, it is based on formal position, but there are ...