Full Service
Personal selling is not one, but two processes -- making the sale and servicing the sale. The focus of this episode is how important quality customer service is and how it helps sales.
Seller's World, A
Examines the opportunities and potential rewards of a career in personal selling, and compares the potential rewards, recognition, security, and opportunities for income and advancement available in personal selling to those in other major occupatio...
Personal Insurance
A more personal look at insurance including motor vehicle and life insurance, liability coverage, determining annual premiums, and reading tables.
Good Match, A
In this video the student will learn that the key to successful selling is being able to convert "product features" into "buyer benefits."
Beneath the Surface
The challenge of understanding what makes customers buy is the focus of this episode. What influences a buyer's decision?
Income Taxes
Details on how taxes are spent, stressing the fact that tax laws are constantly changing forcing the business person to stay informed.
Right Choice, The
We explore various legal and ethical guidelines for salespeople and the rights and wrongs of selling.
Sales Engine, The
Addresses the ways in which personal selling stimulates economic growth in a market driven economy, and traces its evolution from the early days of the Production Era to present day.