How Presidential Campaigns Have Changed
Former Secretary of State James A. Baker talks about the ways presidential campaigns have changed since he was the campaign manager of the Gerald Ford presidential campaign in 1976. "Political candidates have any number of ways to appeal to the vote...
Presidential Campaigns
Former White House press secretary Mike McCurry talks about the presidential campaigns with which he's been involved. "If it's someone you would really want to see as President," Mr. McCurry says, "...then it's worth...giving your heart and soul int...
Campaign Finance (Part Two)
Former Secretary of State James A. Baker talks about the role money plays in campaigns. He says there's nothing wrong with candidates having to go out and raise money, arguing that if a candidate is unable to do so, he or she is not really a viable ...
Campaign Finance (Part One)
Former Secretary of State James A. Baker talks about campaign finance reform. Secretary Baker advocates raising the amount one can contribute to a federal race, because doing so would lessen the influence of "soft money" on political campaigns. He a...
Successful Campaigns: Image or Reality?
Former White House press secretary Mike McCurry debunks the idea that the images of candidates are manufactured by behind-the-scenes image consultants. "This is really about the qualities of the individual who's running and...the camera doesn't lie....