Product Development Curve, The
This clip explores the product development cycle, from the accumulation of ideas to product testing.
Product Lifecycle, The
This clip looks at the product lifecycle, noting that its predictability gives the small business owner a valuable planning tool for pricing, promotional activities, and distribution policies.
Pricing Case Study: "Rags to Riches"
This clip profiles a company that makes custom quilts and toys. The owner explains that setting prices has always been a challenge, but notes that positioning her company as a high-end manufacturer of custom products has made the task a bit easier.
Pricing Goals
This clip talks about the importance of establishing pricing goals, noting that pricing shouldn't be determined solely on the basis of costs and desired profit margin, but as part of the overall marketing mix. Competitors' prices should also be take...
Pricing Strategies
This clip explores a number of commonly used pricing strategies, including odd pricing, skimming pricing, follow-the-leader pricing, and penetration pricing.
Pricing and Cost
This clip notes that the total cost of operating a business must be considered before the small business owner makes pricing decisions. The clip also talks about the difference between fixed and variable costs.
Federal Trade Commission, The
This clip looks at the role of the Federal Trade Commission in monitoring and regulating pricing, as well as labeling, marketing, and advertising. The clip notes that the FTC is also involved in regulating warranties.
In Position
We focus on those decisions, activities, and communication techniques that form selling strategies for new and old products.
Marketing, Taxes, Employees and Ethics
This clip notes that one of the greatest challenges in operating a small business is maintaining one's ethical moorings while, at the same time, performing essential business functions, such as promoting, advertising, paying taxes and dealing with e...