Product Development Curve, The
This clip explores the product development cycle, from the accumulation of ideas to product testing.
Product Lifecycle, The
This clip looks at the product lifecycle, noting that its predictability gives the small business owner a valuable planning tool for pricing, promotional activities, and distribution policies.
Promotional Strategies Case Study: "Earthstone Wood-Fire Oven"
This clip profiles a company that makes wood-fire ovens. In addition to utilizing traditional forms of advertising, the owner's promotional strategy includes in-person demonstrations. These presentations often take the form of events at which he pre...
Promotional Mix and Personal Selling, The
This clip notes that personal selling is the first element of the promotional mix, which also includes advertising and sales promotion strategies. The clip also talks about the value of networking to establish valuable contacts in the company's fiel...
Potential Disadvantages of Buying Into a Franchise
This clip explains that, when buying a franchise, the entrepreneur gives up much of the freedom that comes with starting a new business. This must be weighed against the advantages of purchasing a franchise, which are considerable.
Career Advancement
One of the most essential traits for career success is initiative. But initiative alone is not enough. There also needs to be a willingness to learn and a clear set of goals with a definite plan of action.
Sales Promotion and Publicity
This clip notes that sales promotion is the bridge between advertising and personal selling. It talks about some of the more popular kinds of give-aways, events and contests, and explores public relations tools, including sponsorships.
Market Research Data: Primary vs. Secondary
This clip explains the difference between primary and secondary data, noting that each can be valuable in its own way for the entrepreneur seeking to gauge the prospects for success.
Federal Workplace, The: Terms of Employment
The United States has fewer career public employees than most other countries but a larger layer of political appointees. Most federal employees are hired under the merit system at salaries considerably below jobs in the private sector. Constance Ho...