04:11
Promotional Strategies Case Study: "Earthstone Wood-Fire Oven"
This clip profiles a company that makes wood-fire ovens. In addition to utilizing traditional forms of advertising, the owner's promotional strategy includes in-person demonstrations. These presentations often take the form of events at which he pre...
02:02
Sales Promotion and Publicity
This clip notes that sales promotion is the bridge between advertising and personal selling. It talks about some of the more popular kinds of give-aways, events and contests, and explores public relations tools, including sponsorships.