28:40
Good Match, A
In this video the student will learn that the key to successful selling is being able to convert "product features" into "buyer benefits."
28:39
Inventory Control
The importance of minimizing unsalable or surplus merchandise is the focus of this video. Inventory control is presented as a strategy for business management and marketing, not just recordkeeping.
28:40
Beneath the Surface
The challenge of understanding what makes customers buy is the focus of this episode. What influences a buyer's decision?