03:07
Heuristic Model: Anchoring, The
Nobel Prize winning professor of psychology Daniel Kahneman talks about anchoring. "If we plant an idea in your head or a number in your head," Dr. Kahneman explains, "it has a very big effect on subsequent judgments...that's a demonstration of anch...
01:27
Heuristic Model: Representativeness, The
Nobel Prize winning professor of psychology Daniel Kahneman talks about representativeness. This is a process by which people extrapolate and reach certain conclusions based on something that they've seen and determined to be true. Dr. Kahneman give...