Management of Working Capital Case Study: "George's Trains"
This clip explores the management of working capital at "George's Trains," a small business whose market demand runs in cycles.
Full Service
Personal selling is not one, but two processes -- making the sale and servicing the sale. The focus of this episode is how important quality customer service is and how it helps sales.
One World
The impact of international business and the economic interdependency of nations on sales and selling is subject of this episode.
Production and Operations Case Study: Rutherford Hill Winery
Rutherford Hill Winery is located in California's Napa Valley, one of the most prolific winegrowing regions in the world. Efficient production and operations at a winery like Rutherford Hill requires skillful management that includes: carefully anal...
Product Lifecycle, The
This clip looks at the product lifecycle, noting that its predictability gives the small business owner a valuable planning tool for pricing, promotional activities, and distribution policies.
Step by Step
Learn how to understand and use the two influences for buying -- "emotional" and "rational."
Importance of Market Research Strategy
This clip explores the importance of marketing and market research for any business. It explains that the most useful market research will assess whether or not there's a need for the product or service in the marketplace, as well as who might be th...
Promotional Mix and Personal Selling, The
This clip notes that personal selling is the first element of the promotional mix, which also includes advertising and sales promotion strategies. The clip also talks about the value of networking to establish valuable contacts in the company's fiel...
On the Dotted Line
We discuss "closing the sale" as an outcome of a well-planned presentation while providing a number of guidelines for closing.
Sales and Property Taxes
The concept of taxation; why taxes are paid, various kinds of taxes and what we get in return for our tax dollars.