Personal selling is not one, but two processes -- making the sale and servicing the sale. The focus of this episode is how important quality customer service is and how it helps sales.
We discuss customer concerns and the need for each salesperson to become familiar with them as they relate to their customers.
Nobel Prize winning professor of psychology Daniel Kahneman talks about research that attempts to determine how happy people are with their lives. "What I like better," Dr. Kahneman explains, "is an approach in which we try to see what is life actua...