Full Service
Personal selling is not one, but two processes -- making the sale and servicing the sale. The focus of this episode is how important quality customer service is and how it helps sales.
One World
The impact of international business and the economic interdependency of nations on sales and selling is subject of this episode.
Step by Step
Learn how to understand and use the two influences for buying -- "emotional" and "rational."
Importance of Market Research Strategy
This clip explores the importance of marketing and market research for any business. It explains that the most useful market research will assess whether or not there's a need for the product or service in the marketplace, as well as who might be th...
On the Dotted Line
We discuss "closing the sale" as an outcome of a well-planned presentation while providing a number of guidelines for closing.
Seller's World, A
Examines the opportunities and potential rewards of a career in personal selling, and compares the potential rewards, recognition, security, and opportunities for income and advancement available in personal selling to those in other major occupatio...
Sales Talk
We examine communication styles bias - often a barrier to selling success. Communication style bias occurs when salespeople contact customers whose communication styles are different.
Personal Best
Management of self is a four dimensional process that involves management of time, territory, records and stress.
Setting the Pace
We set forth the responsibilities of sales managers and the things they need to do for success.
Good Match, A
In this video the student will learn that the key to successful selling is being able to convert "product features" into "buyer benefits."