One World
The impact of international business and the economic interdependency of nations on sales and selling is subject of this episode.
Importance of Market Research Strategy
This clip explores the importance of marketing and market research for any business. It explains that the most useful market research will assess whether or not there's a need for the product or service in the marketplace, as well as who might be th...
Defining and Calculating Productivity
An accurate measure of productivity can be a useful tool in defining problems and deciding where to direct resources and energy. There are many ways to calculate productivity, but almost all begin with a simple formula: productivity is output per un...
Promotional Mix and Personal Selling, The
This clip notes that personal selling is the first element of the promotional mix, which also includes advertising and sales promotion strategies. The clip also talks about the value of networking to establish valuable contacts in the company's fiel...
Peak Performance
The importance of orientation and training of new salespersons, and the responsibility of the sales manager to keep sales force motivated are explained.
Pricing Products and Services
Basic formulas for calculating markup, markdown and cost, and how to apply the concept of percent to markup and markdown problems.
In the Know
Learn why it is important to provide the prospective buyer with specific knowledge needed to make the best possible buying decision.
Right Choice, The
We explore various legal and ethical guidelines for salespeople and the rights and wrongs of selling.
Home-Based Businesses
This clip explores the pro's and cons of having a home-based business. The primary advantage is the cost savings. One disadvantage can be a sense of isolation.
Market Research Data: Primary vs. Secondary
This clip explains the difference between primary and secondary data, noting that each can be valuable in its own way for the entrepreneur seeking to gauge the prospects for success.