04:11
Promotional Strategies Case Study: "Earthstone Wood-Fire Oven"
This clip profiles a company that makes wood-fire ovens. In addition to utilizing traditional forms of advertising, the owner's promotional strategy includes in-person demonstrations. These presentations often take the form of events at which he pre...
05:04
International Distribution
This clip covers international distribution, focusing on both the opportunities as well as some of the complexities inherent in doing business globally. The clip explains that one of the major concerns of most entrepreneurs is how they will be paid ...
02:02
Sales Promotion and Publicity
This clip notes that sales promotion is the bridge between advertising and personal selling. It talks about some of the more popular kinds of give-aways, events and contests, and explores public relations tools, including sponsorships.