From the Turkish bazaar to the Mall of America, this program reveals the strategies being used to ensure that wallets and purses remain open for business. Retail anthropologist Paco Underhill, shopping center architect Eric Kuhne, retail analyst Claire Williams, Amazon.com's Jeff Bezos, and Geoff Burch, "the world's most persuasive man," share their insights into the importance of advertising, store design, product placement, and buyer behavior analysis-all underlying aggressive new approaches that have redefined consumers as targets.

Films Media Group

Marketing--United States--Psychological aspects, Advertising--United States--Psychological aspects, Consumer behavior, Marketing--Planning, Economy/Business, United States

Buy-ology: the science of buying and selling

Strong, Graham (Director), British Broadcasting Corporation (Producer), Learning Channel (Firm) (Producer), Films for the Humanities & Sciences (Firm)

00:51:17 (HH:MM:SS)

English

Higher education

Name	Films Media Group (Firm)
Role	Publisher
Telephone	800-257-5126
Address	200 Metro Blvd. Suite 124 Hamilton, NJ 08619
Email	[email protected]

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