Abstract
With its "Real Beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for socioeconomic discourse. Produced by the Open University.
Collection
Subject
Contributors
Duration
00:28:58 (HH:MM:SS)
Language:
English
Target or Intended Audience
Higher education
Copyright Holder
Name | Films Media Group (Firm) |
Role | Publisher |
Telephone | 800-257-5126 |
Address | 200 Metro Blvd. Suite 124 Hamilton, NJ 08619 |
custserv@films.com |
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This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
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