TV and radio commercials, Web sites and banner ads, magazine ads, pop songs, photos, and even news articles and textbooks: all of them are sending messages to influence the reader/viewer/listener. How do they grab the attention? What are they selling - a product or service? a lifestyle? an ideology? - and why? Would a different media consumer interpret the message differently? This program raises more questions than it answers, which is the whole point: to prompt students to question, question, question the messages they are bombarded with daily. Savvy media consumers aren't born; they're made, and this program is an excellent tool for shaping the classroom dialogue.

Films Media Group

Media literacy, Technological literacy, Information literacy, Society

Media literacy

Pernisco, Nick (Director), Pernisco, Nick (Author of screenplay, etc.), Seaton, Alisha (Host), Carmelina Films, Public Broadcasting Service (U.S.), Films for the Humanities & Sciences (Firm)

00:34:29 (HH:MM:SS)

English

Higher education

Name	Films Media Group (Firm)
Role	Publisher
Telephone	800-257-5126
Address	200 Metro Blvd. Suite 124 Hamilton, NJ 08619
Email	[email protected]

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