Ads targeting girls between the ages of 8 and 12 employ an increasing level of sexuality. Are advertisers responding to neo-feminist notions of "girl power" or are they leading girls toward harmful self-images? This program examines the trend by following a group of tween girls through their daily lives, recording their perceptions of fashion, celebrities, boys, and themselves. Interviews with both concerned and clueless parents - as well as a behind-the-scenes look at the corporate decision-making which so profoundly impacts tween culture - are also included. Frank conversations with Candie's CEO Neil Cole and a hard look at MuchMusic programming practices enhance this urgently needed social analysis.

Films Media Group

Economy/Business, Advertising and children, Boys--Attitudes, Children and sex, Girls--Attitudes, Preteens--Attitudes, Sex in advertising, Sex role in mass media

Joseph, Clifton, Lim, James (Editor), McBride, Aileen (Editor), Mesley, Wendy, Sourtzis, Litsa (Producer), Wesley, Andreas (Producer), Lim, James (Editor), Canadian Broadcasting Corporation, Films for the Humanities & Sciences (Firm)

00:26:05 (HH:MM:SS)

English

Higher education

Name	Films Media Group (Firm)
Role	Publisher
Telephone	800-257-5126
Address	200 Metro Blvd. Suite 124 Hamilton, NJ 08619
Email	[email protected]

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