This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls to a clinical disorder in which the high of making a purchase becomes the goal of shopping. James Twitchell, author of ADCULT USA; psychologist David Lewis, author of The Soul of the New Consumer; Brian Wansink, director of the University of Illinois' Food and Brand Lab; brand strategist Robin Lauffer; and others focus on a variety of topics, including the biochemistry of shopping, the intersection of branding and lifestyle, consumerism as a way of life, and compulsive shopping disorder. Original BBC broadcast title: Buy-ology: Program 1.

Georgian Court University Collection

Marketing--United States--Psychological aspects, Advertising--United States--Psychological aspects, Consumer behavior, Shopping--Psychological aspects, Marketing--Planning, Economy/Business

Buy-ology: the science of buying and selling

Broome, Kate (Producer), Strong, Graham (Director), Erskine, James (Director), British Broadcasting Corporation

00:58:33 (HH:MM:SS)

English

Higher education

Name	Films Media Group (Firm)
Role	Publisher
Telephone	800-257-5126
Address	200 Metro Blvd., Suite 124, Hamilton, NJ 08619
Email	[email protected]

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