A 150-pound bag of coffee beans might earn a farmer $50; the "street value" of that same bag-10,000 cups of coffee-is around $20,000. By following the trail of two coffee beans grown in the Peruvian Andes, this program takes a unique look at the ubiquitous stimulant which, after oil, is the most globally traded commodity. One of the beans takes the route of the open market where its price is determined by commodities traders and analysts, such as Merrill Lynch's Judy Gaines, the industry oracle who discusses the market's volatility. The other bean finds its way into Cafe Direct, a new gourmet coffee launched in Britain by a company dedicated to paying fair prices to farmers for their high-quality organic crop.

Films Media Group

Economy/Business, Coffee industry--Economic aspects, Coffee growers--Economic conditions, Globalization, International economic relations, Coffee industry--Social aspects, Coffee growers--Peru--Economic conditions

Newson, Jeremy (Director), Newson, Gina (Executive producer), FFP Entertainment, GmbH, British Broadcasting Corporation, Films for the Humanities & Sciences (Firm)

00:53:33 (HH:MM:SS)

English

Higher education

Name	Films Media Group (Firm)
Role	Publisher
Telephone	800-257-5126
Address	200 Metro Blvd., Suite 124, Hamilton, NJ 08619
Email	[email protected]

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