Many businesses abide by a code of conduct, either company-specific or industry-wide. This timely program distinguishes between ethical behavior and social responsibility by spotlighting two well-known Australian businesses that exhibit both qualities: Bendigo Bank and its Community Bank initiative, a cooperatively spirited venture that teaches solid commercial principles to franchisees, and The Body Shop, a skincare product provider that calls itself an activist organization committed to positive social and environmental change and a retailer committed to customer service excellence. The underlying message? Good community is good business.

Georgian Court University Collection

Economy/Business, Business ethics, Corporate culture, Social responsibility of business

Hickey, Lisa (Narrator), Trikojus, Tom (Author of screenplay, etc.), Rowe, Claudia (Producer), McAuliffe, Mark (Executive producer), Rowe, Claudia (Director), Films for the Humanities & Sciences (Firm), Video Education Australasia

00:27:01 (HH:MM:SS)

English

Higher education

Name	Films Media Group (Firm)
Role	Publisher
Telephone	800-257-5126
Address	200 Metro Blvd., Suite 124, Hamilton, NJ 08619
Email	[email protected]

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