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Belle & bunty fashions: attracting investments through brand image

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Abstract
Alice Shreeve and Hannah Coniam are the founders/designers for Belle & Bunty, London. Their trendy garments can be found in upscale boutiques and in the pages of Vogue, Glamour, and Elle - but they have yet to turn enough profit to expand their business or even pay themselves a wage. In this program, mentor John Boyle advises the duo to strenuously build their brand image to help them secure investment that will enable them to take their company to the next level. Through perseverance, Belle & Bunty gains good press with a celebrity endorsement by TV personality June Sarpong and secures a potential licensing deal with Debenhams, "Britain's Favourite Department Store."
Collection
Series
Tricky business: advice for struggling entrepeneurs
Duration
00:25:21 (HH:MM:SS)
Language:
English
Target or Intended Audience
Higher education
Copyright Holder
Name Films Media Group (Firm)
RolePublisher
Telephone800-257-5126
Address200 Metro Blvd., Suite 124, Hamilton, NJ 08619
Email[email protected]
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:16849
Basic LTI parameter
pid=njcore:16849
PID
njcore:16849