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In brands we trust:

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Abstract
After "OK," "Coca-Cola" is the most widespread word in the world. How did branding evolve into a global shadow force that packages lifestyles, commodifies personal values, and stands in for cornerstone cultural institutions? In this provocative program, Saatchi & Saatchi Worldwide's Kevin Roberts, Chanel's Jacques Helleu, anti-corporate crusader Naomi Klein, and others astutely address the concept of branding, its history, its impact on youth, key visionaries, and the convergence of brands and culture. A significant backlash against branding is also discussed. Coke, Nike, Chanel, Apple, and Benetton are spotlighted, and many other brands are touched on.
Collection
Films Media Group
Subject
Brand name products, Business names, Economy/Business
Contributors
Pelletier, Michel, Garnaud, Emmanuelle, Forgues, Joanne, Hamelin, Christiane, Moore, Lisa Bronwyn, Locomotion Television, Films for the Humanities & Sciences (Firm), Info Press Productions Tele
Duration
01:06:33 (HH:MM:SS)
Language:
English
Target or Intended Audience
Higher education
Copyright Holder
Name Films Media Group (Firm)
RolePublisher
Telephone800-257-5126
Address200 Metro Blvd., Suite 124, Hamilton, NJ 08619
Email[email protected]
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:17038
Basic LTI parameter
pid=njcore:17038
PID
njcore:17038
Metadata
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