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E-commerce in Business

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Abstract
This behind-the-scenes look at IT in action showcases three exciting e-commerce initiatives. By analyzing the growth, revenue, and future of MP3's Web site, visiting Ford's online "showroom," and showcasing the customer benefits of Coronet-Fashion at Work's online planning system, this program presents compelling case studies of the Internet's use to capture and exploit new markets.
Collection
Films Media Group
Subject
Electronic commerce--Case studies, Internet--Economic aspects, Internet marketing, Economy/Business
Contributors
Leigh, Richard, Video Education Australasia, Films for the Humanities & Sciences (Firm)
Duration
00:30:31 (HH:MM:SS)
Language:
English
Target or Intended Audience
Higher education
Copyright Holder
Name Films Media Group (Firm)
RolePublisher
Telephone800-257-5126
Address200 Metro Blvd., Suite 124, Hamilton, NJ 08619
Email[email protected]
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:17225
Basic LTI parameter
pid=njcore:17225
PID
njcore:17225
Metadata
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