A detailed and revealing case study, this CNBC program guides viewers through the corporate dimensions of the world's largest passenger jet fleet. Students will witness high-level management maneuvers undertaken behind the closed doors of executive suites. Several rarely discussed aspects of the airline industry are addressed - chief among them, how a labor-management conflict is sorted out and how the truce resulting from it holds bankruptcy at bay. The science of ticket pricing is also featured. All these revelations take place against a backdrop of geopolitical uncertainty, volatile fuel prices, and cutthroat competition. An ideal platform for launching lectures and class discussion.

Films Media Group

Airlines--United States, Aeronautics, Commercial--Security measures--United States, Airlines--Management, Economy/Business

Weitzner, Mitch, Greenberg, Peter, Griffith, Wally, American Airlines, Inc., CNBC (Television network)

01:29:54 (HH:MM:SS)

English

Higher education

Name	Films Media Group (Firm)
Role	Publisher
Telephone	800-257-5126
Address	200 Metro Blvd., Suite 124, Hamilton, NJ 08619
Email	[email protected]

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