This is an alert ×
One red paperclip: Kyle MacDonald makes the deal of a lifetime

Protected resource

This media resource is available only to members of Institutions that have licensed it.

If you believe your Institution has licensed this video, please login to view.

To license this media resource, please have your Library contact the publisher/copyright holder cited in the metadata of this resource.

Abstract
Meet Kyle MacDonald, an unemployed young Canadian with a crazy-wonderful dream: to trade his way up from one red paperclip to a house in just one year using only his blog as his bartering tool. This program - an intriguing example of online entrepreneurship, a case study of an ingenious marketing stunt, and a testament to the transformative power of doing well by doing good - sums up a genuinely unique enterprise that began with a whim and ended with one new home, one marriage proposal, real-world fame, and the virtual good wishes of millions around the world. Original CBC broadcast title: One Red Paperclip.
Collection
Films Media Group
Subject
MacDonald, Kyle, 1979-, Barter, Exchange, Electronic commerce, Craigslist.com (Firm), Economy/Business
Contributors
Arrowsmith, Douglas, Buckner, Dianne, Megna, Robert, MacDonald, Kyle, CBC Learning, Canadian Broadcasting Corporation, Films for the Humanities & Sciences (Firm)
Duration
00:11:47 (HH:MM:SS)
Language:
English
Target or Intended Audience
Higher education
Copyright Holder
Name Films Media Group (Firm)
RolePublisher
Telephone800-257-5126
Address200 Metro Blvd., Suite 124, Hamilton, NJ 08619
Email[email protected]
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:17272
Basic LTI parameter
pid=njcore:17272
PID
njcore:17272
Metadata
View MARC Record | View Full Record