Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of the most striking pharmaceutical ads on televison, in the end revealing how the industry exploits people's emotions to promote the use of prescription drugs.

Media Education Foundation Collection

Pharmaceuticals, Media education, Health and medicine, Pharmaceutical industry--Marketing, Direct-to-consumer prescription drug advertising, Drugs--Marketing

Ridberg, Ronit (Producer), Ridberg, Ronit (Film editor), Ridberg, Ronit (Author of screenplay, etc.), Alper, Loretta (Author of screenplay, etc.), Earp, Jeremy (Author of screenplay, etc.), Jhally, Sut (Author of screenplay, etc.), Jhally, Sut (Executive producer), Goodman, Amy (Narrator), Rabinovitz, David (Cinematographer), Killoy, Andrew (Composer), Brandoli, Peter (Composer), Media Education Foundation (Producer), Media Education Foundation (Distributor)

00:46:41 (HH:MM:SS)

English

Grade 9+, Higher education

Name	Media Education Foundation
Role	Distributor
Telephone	413-584-8500
Address	60 Masonic St., Northampton, MA 01060
Email	[email protected]

Name	Media Education Foundation
Role	Producer
Telephone	413-584-8500
Address	60 Masonic St., Northampton, MA 01060
Email	[email protected]

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