Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing and advertising motives of studios and their owners. Featuring Oscar-nominated screenwriter Jeremy Pikser; Mark Crispin Miller; Susan Douglas; Robert McChesney, and others.

Media Education Foundation Collection

Product placement, Commercialism, Advertising--Motion pictures--United States, Motion picture industry--United States, Motion pictures--United States--Marketing, Motion picture industry--California--Los Angeles

Jhally, Sut (Executive producer), Soar, Matt (Producer), Soar, Matt (Director), Ericsson, Susan (Director), Ericsson, Susan (Film editor), Monahan, Thom (Composer), Ericsson, Susan (Cinematographer), Doyle, Vincent (Cinematographer), Allan, James (Cinematographer), Talreja, Sanjay (Cinematographer), Media Education Foundation (Distributor), Media Education Foundation (Producer)

01:06:08 (HH:MM:SS)

English

Grade 9, Higher education

Name	Media Education Foundation
Role	Distributor
Telephone	413-584-8500
Address	60 Masonic St., Northampton, MA 01060
Email	[email protected]

Name	Media Education Foundation
Role	Producer
Telephone	413-584-8500
Address	60 Masonic St., Northampton, MA 01060
Email	[email protected]

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https://54098.surd9.group/show.php?pid=njcore:17452

pid=njcore:17452

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