Captive Audience examines how the introduction of advertising into the classroom, along with the reliance on commercial interests to fund schools, is undermining the democratic mission of public education. The video includes close analysis of exclusive soda contracts, Channel One, and sponsored educational materials.

Media Education Foundation Collection

Advertising, Schools, Product placement, Channel One, Education--United States--Marketing, Commercialism in schools--United States, Business and education--United States, Education

Jhally, Sut (Executive producer), Alper, Loretta (Author of screenplay, etc.), Alper, Loretta (Producer), King, Kenyon (Associate producer), Hodgson, Kendra (Associate producer), King, Kenyon (Film editor), Garner, Kelly (Cinematographer), Monahan, Thom (Composer), Poussaint, Alvin F. (Narrator), Media Education Foundation (Producer), Media Education Foundation (Distributor)

00:46:31 (HH:MM:SS)

Grade 9, Higher education

Name	Media Education Foundation
Role	Distributor
Telephone	413-584-8500
Address	60 Masonic St., Northampton, MA 01060
Email	[email protected]

Name	Media Education Foundation
Role	Producer
Telephone	413-584-8500
Address	60 Masonic St., Northampton, MA 01060
Email	[email protected]

This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.

https://54098.surd9.group/show.php?pid=njcore:17459

pid=njcore:17459

njcore:17459

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