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Consuming Kids: the commercialization of childhood

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Abstract
With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. American kids now influence an estimated $700 billion in annual spending, targeted virtually from birth with a relentless bombardment of sophisticated commercial appeals designed to sell everything from Hollywood merchandise and junk foods to iPods, cell phones, the family car and vacations. The result is that childhood itself has been commercialized. Drawing on the insights of experts, industry insiders, and children themselves, Consuming Kids traces the evolution and impact of this disturbing and unprecedented phenomenon, exposing the youth marketing industry's controversial tactics and exploring the effect of hyper-consumerism on the actual lived experience of children.
Collection
William Paterson University of New Jersey Collection
Subject
Commercialism, Children, Media education, Advertising, Child consumers--United States, Advertising and children--United States, Marketing research--United States
Contributors
Barbaro, Adriana (Author of screenplay, etc.), Barbaro, Adriana (Director), Earp, Jeremy (Author of screenplay, etc.), Earp, Jeremy (Director), Barbaro, Adriana (Producer), Jhally, Sut (Executive producer), Young, Jason T. (Producer), Young, Jason T. (Film editor), Killoy, Andrew (Film editor), Barbaro, Adriana (Film editor), Earp, Jeremy (Film editor), Alper, Loretta (Researcher), Morris, Scott (Researcher), Media Education Foundation (Producer), Media Education Foundation (Distributor)
Duration
01:06:08 (HH:MM:SS)
Language:
Target or Intended Audience
Grade 9, Higher education
Copyright Holder
Name Media Education Foundation
RoleDistributor
Telephone413-584-8500
Address60 Masonic St., Northampton, MA 01060
Email[email protected]
Copyright Holder
Name Media Education Foundation
RoleProducer
Telephone413-584-8500
Address60 Masonic St., Northampton, MA 01060
Email[email protected]
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:17462
Basic LTI parameter
pid=njcore:17462
PID
njcore:17462
Metadata
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