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Deadly Persuasion: the advertising of alcohol and tobacco

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Abstract
Illustrating her compelling analysis with contemporary advertising examples, Jean Kilbourne argues that the alcohol and tobacco industries' marketing strategies are driven by a clear and deep understanding of the psychology of anxiety and addiction. In the name of education and health, Deadly Persuasion casts a critical eye on two industries whose products kill more than 450,000 Americans each year.
Duration
00:51:58 (HH:MM:SS)
Language:
English
Target or Intended Audience
Grade 9, Higher education
Copyright Holder
Name Media Education Foundation
RoleDistributor
Telephone413-584-8500
Address60 Masonic St., Northampton, MA 01060
Email[email protected]
Copyright Holder
Name Media Education Foundation
RoleProducer
Telephone413-584-8500
Address60 Masonic St., Northampton, MA 01060
Email[email protected]
Rights Declaration:
This video is protected by copyright. You are free to view it but not download or remix it. Please contact the licensing institution for further information about how you may use this video.
Persistent/Share URL
https://54098.surd9.group/show.php?pid=njcore:17465
Basic LTI parameter
pid=njcore:17465
PID
njcore:17465